Shania Twain said it best: “Looks like we made it”

2024 was a wild one. It was my first full year as owner of The Water Coolest (... again). And one of the most trying of my entrepreneurial journey.

ICYMI, at the end of 2023, I took a bet acquiring TWC back from Barstool. I truly had no f*cking idea if it could live on its own again.

Welp, I'm happy to report that I don't have to go all "I am never going to financially recover from this”…

Bonus: my wife didn't leave me, and my kids still love me.

While the year of our lord 2024 was very much one of survival, it was also a year of surprises (no, I won't be updating the picture at the bottom of this email with a new kid)...

I was lucky enough to stumble into a new business and a handful of other ventures.

That includes a newsletter agency (shoutout Leverage Letter) and a few investments in other media and non-media ventures.

That was the fun part…

But managing multiple companies, angel investments, a house, and two living, breathing tax credits had me in full freak-out mode.

Was I doing this all right? Was I making sure Uncle Sam wasn’t going to bend me over come tax time?

I tried to do the right thing… ask my accountant.

After three back and forths it became pretty apparent ChatGPT was more of a tax expert for an entrepreneur with a small and growing portfolio. I knew I needed someone better in my corner. 

Luckily, I've convinced some smart (much more successful) people to be friends. While I was catching up with one of them (sup, Mike) over drinks, my dilemma came up (name something that screams ‘I’m washed up’ more than talking about taxes at the bar… you can’t).

Without hesitation, he responded: “Gelt.”

He jumped straight to the good part…

Gelt IDed nearly $10k in annual tax optimization for him and his wife through a handful of tactics. Stuff like…

1. Analyzing stock options and suggesting an exercise schedule that minimizes the Alternative Minimum Tax (AMT)

2. Navigating the intricacies of Qualified Small Business Stock (QSBS) provisions to take advantage of significant tax exclusions on capital gains

3. Identifying overlooked deductible expenses and properly depreciating their investment property, increasing their tax savings from their real estate investment

4. Guiding them through the tax implications and reporting requirements of their diverse investment portfolio

“Damn, dude.” I set up a call with Gelt the next day.

Turns out that’s just one of the many stories of Gelt helping clients optimize their taxes.

It’s a modern tax company designed for high-income earners, investment-savvy individuals, and business owners & professionals. They use expert CPAs and proprietary technology to simplify the complexities of tax planning and filing with a personalized approach. 

It’s not too late to optimize for 2024. But the window is closing. Chat with Gelt today to see if you’re leaving money on the table.

Plus, right now they’re giving The Water Coolest readers 10% off.

Schedule a consultation with Gelt today and discover how they can help you take control of your taxes and maximize your financial opportunities, all in one place.

(If your call is with Spencer, tell him I said what’s up)