MEDIA KIT

THIS AIN’T YOUR DADDY’S INVESTING NEWSLETTER…

The Water Coolest delivers unfiltered investing news and commentary to more than 90k investors and professionals every morning for free.


Handwritten daily by a real human (hey, I’m Tyler) since 2017.


OUR STORY

- Founded by Tyler Morin in 2017
- Acquired by Barstool Sports in 2021
- Re-acquired by Tyler Morin in late 2023

And now…

- Nearing a decade of independently reporting non-boring finance and business news to an extremely loyal audience




NEWSLETTER SPECS



AUDIENCE SPECS





STANDARD AD PLACEMENTS

PRIMARY PLACEMENT

Our readers wake up with your brand.

- Header logo & CTA (50 characters)
- Native placement (250 characters)
- Image (non-logo)
- Custom content prepared by TWC team


For example…




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NEWSLETTER TAKEOVER

DEDICATED NEWSLETTER

A full newsletter takeover drives brand awareness, increases click-thru rates, and builds connections with brands.

By telling your story, we can create a lasting brand connection. The dedicated email will feature only your brand. No other news or noise.




SOCIAL MEDIA




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