MEDIA KIT

THIS AIN’T YOUR DADDY’S INVESTING NEWSLETTER…

The Water Coolest delivers unfiltered investing news and commentary to more than 90k investors and professionals every morning for free.


Handwritten daily by a real human (hey, I’m Tyler) since 2017.


OUR STORY

- Founded by Tyler Morin in 2017
- Acquired by Barstool Sports in 2021
- Re-acquired by Tyler Morin in late 2023

And now…

- Nearing a decade of independently reporting non-boring finance and business news to an extremely loyal audience


NEWSLETTER SPECS


AUDIENCE SPECS




STANDARD AD PLACEMENTS

PRIMARY PLACEMENT - $1.5k each (minimum 2 placements)

Our readers wake up with your brand.

- Header logo & CTA (50 characters)
- Native placement (250 characters)
- Image (non-logo)
- Custom content prepared by TWC team


For example…



PREVIOUS
PARTNERS



NEWSLETTER TAKEOVER

DEDICATED NEWSLETTER - $4k each

A full newsletter takeover drives brand awareness, increases click-thru rates, and builds connections with brands.

By telling your story, we can create a lasting brand connection. The dedicated email will feature only your brand. No other news or noise.

Every dedicated newsletter is eligible to receive the “TWC treatment,” as we dive deep into your brand’s features, including a personal recommendation of your product from us to our audience (if applicable).



ADVERTISING
BUNDLES

3 PRIMARY PLACEMENTS + 1 DEDICATED NEWSLETTER - $7.5k

Get the greatest value out of your advertising efforts with our audience.

Combine a dedicated send in our personalized TWC voice with multiple primary placements at a reduced rate to capture our audience's attention with your best offer.

This is your greatest customer acquisition resource, combining our efforts with multiple touchpoints to our dedicated audience.



LET'S CHAT…

SHOOT US A MESSAGE:

[email protected]

[email protected]

Thinking about advertising with us, but haven’t read The Water Coolest before?

Give us a read, you won’t be disappointed…